Adobe Illustrator
Adobe Photoshop
Adobe InDesign
FOLKSI
For this project, I was tasked with creating a captivating brand identity for a fictional company selected from a list. I chose Folksi, a brand specializing in cozy, high-quality wool socks that offer the perfect blend of warmth, comfort, and timeless style. To enhance the brand’s aesthetic and storytelling, I decided to base Folksi in Denmark, drawing inspiration from the country's rich tradition of craftsmanship, minimalist design, and appreciation for hygge—a concept centered around coziness, comfort, and well-being.
I crafted a complete brand identity from the ground up, including the logotype, logomark, color palette, typography, and a variety of realistic mockups. The creative direction embraced earthy tones, organic shapes, and rustic textures, evoking the soothing, grounded feeling of being wrapped in warmth, whether relaxing indoors or exploring the Scandinavian outdoors.
The logos I designed for Folksi embody the elegance of Scandinavian simplicity, featuring clean lines and a refined aesthetic. The logotype showcases the full brand name with a crafted, timeless appeal, while the logomark provides a versatile, minimalist symbol perfect for smaller applications or limited spaces.
LOGO SYSTEM
Alongside developing a cohesive logo system, I crafted additional brand elements to enhance the visual identity, including a logotype featuring the brand’s tagline, custom icons, a packaging lockup, a thoughtfully curated color palette, and a signature pattern. Together, these elements form a harmonious, recognizable identity that embodies our core values—craftsmanship, sustainability, and timeless Scandinavian design.
BRAND ELEMENTS
DESIGN PROCESS
DESIGN PROCESS
The sketching phase for Folksi focused on exploring a variety of concepts that capture the brand’s cozy, Scandinavian-inspired aesthetic. I began by experimenting with logotype ideas that balanced simplicity and warmth, using clean, approachable letterforms that convey a handcrafted feel. I also explored logomark concepts, aiming to create a minimalist symbol that could work effectively across various applications.
