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WAKE ‘N’ BAKERY
Wake 'n' Bakery, located in Glacier, WA, is a charming bakery offering certified organic and fair trade coffee, handcrafted baked goods, and a diverse selection of food items. This project entailed a complete rebranding, encompassing in-depth research, strategic planning, creative ideation, design, and the development of a cohesive brand system with all necessary assets.
The logo system for Wake ‘n’ Bakery is designed to capture the brand’s playful and welcoming vibe while ensuring versatility across various applications. The primary logo combines bold, rounded typography with a whimsical graphic element that evokes a sense of comfort and indulgence.
LOGO SYSTEM
The brand elements for Wake ‘n’ Bakery were thoughtfully designed to convey the brand’s playful, welcoming, and community-oriented vibe, while maintaining versatility and consistency across various applications.
BRAND ELEMENTS
DESIGN PROCESS
DESIGN PROCESS
The sketching phase for Wake ‘n’ Bakery focused on capturing the brand’s playful, welcoming, and community-centric personality. I began by brainstorming various concepts that balanced approachability and creativity, emphasizing the theme of baked goods and morning comfort.
